| Earned
Media |
| TV
news stories |
76
|
| Radio
news stories |
48
|
| Newspaper
articles (23--Front Page) |
49
|
| TV/
Radio interviews / promotions |
33
|
| USA
Today article w/ pix |
1
|
| Behavior
Observations |
| Web
site hits |
1,530
|
| Projected
Participants |
1,000
|
|
Actual
Participants |
2,248
|
Projected
Logged Mile |
25,000
|
Actual
Logged Mile |
28,827
|
Projected
Worksites |
5
|
Actual
Worksites |
40
|
|
|
Questionnaire
Results
|
| Knew
about campaign |
90%
|
| Saw
TV ads |
77%
|
| Heard
Radio ads |
33%
|
| Saw
or heard news stories |
81%
|
| Heard
about campaign: |
|
| -
at worksite |
5%
|
| -
via faith-based programs |
4%
|
| -
via speakers |
4%
|
| Doctors
recommending physical activity |
30%
|
| Doctors
not recommending physical activity |
70%
|
|
